Increasingly promoting organizations are migrating their workplaces and permitting their representatives to work remotely. The recent pandemic has sparked a new approach to work. Although many businesses have yet to adopt this strategy, it has been on the horizon for years.

After the disastrous global pandemic, many businesses in the marketing industry have adopted working from home as an essential step. Work from home is available at the majority of businesses today. Consequently, a great number of businesses have capitalized on this unique circumstance.

Cloud-based virtual phone systems are one of the disadvantages that allow working from home. In the past, communication between employees was difficult due to the distance factor. 

Many marketing agencies are beginning to use Business phone services an excellent tool for communication. Although they appear to be simpler to implement, they are frequently difficult choices to make while choosing the plan.

In this blog, you will find the significance of a business phone service in the marketing agency.

Starting from an in person interaction to remote or hybrid work, The market changes over time, due to which more businesses started to choose to work from home.

The corporate world has learned to cope with digital technology, and companies are increasingly employing digital environments. It is possible to work from almost anywhere in the world with virtual phone systems.

Because a hybrid work culture gives workers a lot of freedom. Workers are happier, at ease and more committed to their brand logo as a result of the hybrid work arrangement. 

Improved work-life balance:

The flexibility in hybrid work has a significant benefit to the company’s employees. Through this, organizations are ready to offer more space for the development of their workers. And in turn, this would lead to further development of the organization’ culture.

Many remote workers express that they are happier with a healthy work-life balance. Because they will have the flexibility to work in a more comfortable and positive environment. This flexibility results in increased productivity.

Through this work culture, any worker will be able to handle their personal as well as professional responsibilities at once. Any business brand image can be improved by having a diverse workforce. As it can make it simpler for a wide range of individuals from distinct foundations to connect with your business. It becomes a brand opening doors to new markets, customers, and business partners.

Working from Office:

It must be considered a good attribute of crossover work because it encourages the improvement of individual connections in the organization. Imagine yourself working with a business model that has both remote and in-person work culture, it reduces monotony.

With such action, business leaders can find their representatives coming to work a lot more joyful and more proactive while working. 

Hybrid work culture with the help of Cloud Telephony can create a stronger and more responsible brand committed to environmental safety. 

How do marketing agencies make use of cloud telephony?

One of the businesses that make good use of cloud-based virtual systems and encourage remote work is marketing agencies. With the idea to adopt new trends, these businesses must constantly follow and examine existing firms in the market. 

Cost savings:

Cost-effectiveness can be achieved by the better use of virtual phone systems to allocate assets to maximize their businesses through remote work. Especially in the case of marketing agencies, they often relocate their headquarters to smaller buildings or more remote locations to cut costs. But, this freedom provided by a digital and mobile environment positively impacts all of this.

Not having to drive to meet the clients or work every day saves money for representatives. Isn’t it?


Digitization of processes is an additional advantage of remote work. In other words, if you decide to allow your employees to work from home, it is essential to cover the costs of changing things into remote applications, which are made easy by business phone systems.

With the help of digital technology, the payback is quite manageable, and these costs are quite affordable. Cloud telephony is a good option as there are more and more advanced calling features and applications on the market. This lets you choose the best application that suits your work regarding quality and price.

Benefits of Cloud-Based PBX for Marketing Agencies:

First things first! Cloud-based business phone solutions are not at all expensive and comparatively cheap! Besides, 

Cloud-based PBX is a useful tool for marketing agencies, especially if you deal in a small agency and the entire workforce works from home.

Desk phones at offices are no longer useful. Because there is an increased number of remote workers employed, it is a result of the COVID pandemic. 

Call Forwarding Feature:

A traditional landline phone will not help you with upgraded technology or advanced features. But, with a cloud-based system, you can create IVRs and call queues. It is very easy to organize calls and route them to the right person who receives them with the cloud telephone system.

Marketing agents’ work becomes easy as any updates will be received in the form of notifications. Also, using unified communication systems, business leaders and managers can monitor everything remotely. 

Flexible prices and Calling Features of UCaaS:

Investment is something that every business leader considers before every step. In such an instance, they tend to choose a less expensive, more fundamental solution. Because small businesses have different requirements and UCaaS is less expensive.

Multi-line and three-way calling 

Multi-line calling is impossible with the old phones, and it can allow you to take care of one call at a time. Unified communications can take care of multiple calls on the same number, and this is a great benefit to marketing agencies as they can connect as many clients and representatives for better and transparent communication. 

Reasons to Implement Cloud Telephony in Marketing Agencies:

One of the exciting options that marketing agencies adopt is implementing cloud calling systems because they can go above the possibility.

Today, the tools might be data storing registers, or old landline phones are no longer used. Also, the requirement to work monotonously at a single location for eight hours has ended. In the present day, employees can work from anywhere in the world. 

A marketing agency’s strategy is to look for profit in the business. As their job entirely depends on communication, marketing managers readily invest in business phone services and reap the profits sooner than expected. 


To the point in the timeline today, Unified communications (UC) are the tools that can enable its users to interact with anyone residing anywhere in the world at no cost and in a digital format. To put it another way, you can talk on a video call in real-time, share images, text, share files, voicemail, and many more. 

All the above discussion leads us to the conclusion that marketing employees will be better equipped technologically if they are provided with cloud telephony. This can help the company with increased productivity. To know more or to subscribe to a business phone service.

Vitel Global India promises the highest uptime simple system administration and quick addition of new members from anywhere in the world. Additionally, all of your staff can connect easily regardless of the devices they each use. Why not request a demo today?