Trade shows offer a unique opportunity for businesses regardless they are involved in handicrafts, engineering, IT, or automobile to enhance their brand awareness and boost sales and is known as a great way of marketing. According to Jeff Lupient, the CEO of Lupient Automotive Group and chairperson of the Greater Metropolitan Automobile Dealers Association (GMADA), although participating in trade shows is often considered time-consuming and costly, however, they unlock the doors for the automotive industry to introduce new product ranges, get connected to target audiences and thereby generate sales, making it a worthy and valuable investment for auto businesses.
For example, the 46th Annual Twin Cities Auto Show organized by GMADA offered an exclusive chance to exhibit over 600 vehicles including 36 foreign as well as domestic brands and the newest models from hottest SUVs, and family sedans to luxury cars.
Jeff Lupient highlights three appealing reasons how and why such events can be beneficial for auto businesses.
- Gain knowledge of new trends
Trade shows are intended to display a magnitude of new trends and ideas currently available or emerging in the auto world, with manufacturers and traders from across the planet attending to showcase their products and services.
So, participating in a trade show can come to immense help for one to explore the designs, materials, technology, and quality that car dealers, retailers, and buyers are interested to deal in or invest in. Exhibiting products enables businesses to figure out the market size, come across the competitors, and identify gap areas that one can perhaps leverage off.
- Connecting Target audience
Jeff Lupient considers, that introducing a new product in a market has virtually no value unless an auto business can reach the audience who are truly looking for the features in cars that the company offers. Well, having an online presence or putting commercial ads in newspapers or TV also works, however, being in a trade show with a host of models offers a matchless chance to influence the minds of potential customers or investors.
Most importantly, trade shows are, in essence, events that are organized targeting a particular industry and thus, drive specifically the people who are attracted to that product. In addition, automotive trade shows draw local to international visitors to connect with businesses and people who are associated with the same industry. This means getting a rare opportunity to connect with potential customers or like-minded professionals whom a business is less likely to come across through other mediums or met previously.
- Generate sales or leads
Possibility the most appealing advantage of taking part in a popular trade show is that it enables businesses to gather high-quality leads and close deal scopes during the continuation of the expo or even get spot orders. With a trade show counter, businesses drive potential customers while having a stunning gallery and welcoming space fitted with luxury chairs, tables, lounges, and smart communication helps get a deal done!
Precisely, a trade show provides a space for businesses to welcome their visitors to explore their auto range and let them experiment with the newest features of automotive inventions that tempt them to invest in one. Gaining the scope is virtually not possible during regular business circumstances, through emails or social platforms.
